Privacy Policy

Effective Date: April 4, 2026. Last Updated: April 4, 2026.

DDS Web Solutions ("DDS Web Solutions," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit ddswebsolutions.com (the "Site"), contact us, request a quote, or engage our digital marketing services.

By using the Site or our services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or submit information to us.

1. Who We Are

DDS Web Solutions is a digital marketing agency headquartered in Sacramento, California with an additional office in San Mateo, California. We provide website design, search engine optimization, paid advertising, social media management, branding, reputation management, call tracking, HIPAA-aware web forms, and related services for dental and medical practices across the United States.

For privacy questions, contact us at the address and phone number listed at the end of this policy.

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you fill out a contact form, request a quote, request a proposal, sign up for a consultation, or otherwise communicate with us, you may provide information such as your full name, business or practice name, email address, phone number, practice website URL, mailing address, service interests, budget range, project details, and any message content you submit. If you become a client, we also collect billing information, authorized signatory details, and the credentials or access we need to perform the services you have contracted for.

Information Collected Automatically

When you visit the Site, we and our analytics providers automatically collect certain technical information, including your Internet Protocol (IP) address, approximate geographic location derived from your IP, browser type and version, operating system, device type, referring and exit pages, search terms used to reach the Site, pages viewed, time spent on pages, clicks, scrolls, and timestamps of your visit.

Information From Third Parties

We may receive information from third-party platforms we use to deliver services, such as Google Ads, Meta (Facebook and Instagram), Yelp, LinkedIn, call-tracking providers, review-management platforms, third-party form providers, and reporting dashboards. We may also receive information from publicly available sources when we prepare proposals or audits.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, quote requests, and consultation requests.
• Provide, operate, maintain, and improve our services.
• Send proposals, contracts, invoices, and project updates.
• Set up, manage, and monitor client advertising and marketing campaigns.
• Communicate service announcements, renewals, and administrative notices.
• Analyze Site usage, troubleshoot technical issues, and improve site performance and conversion.
• Prevent fraud, abuse, and unauthorized access.
• Comply with legal obligations, court orders, and enforceable government requests.
• Send marketing communications where permitted by law, subject to your right to opt out.

We do not sell your personal information for monetary consideration, and we do not share personal information with third parties for their independent marketing purposes.

4. Cookies, Google Analytics, and Tracking Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate the Site and understand how visitors interact with it. Cookies are small text files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or are deleted).

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to collect aggregated and pseudonymous information about how visitors use the Site. Google Analytics uses cookies and similar identifiers to collect information such as pages viewed, referral sources, time on site, device type, and general geographic location. We have enabled IP anonymization where available. Google processes this information on our behalf to help us understand Site usage and improve user experience. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Google Tag Manager

We use Google Tag Manager to manage tracking tags and measurement scripts on the Site. Google Tag Manager itself does not collect personal information, but the tags it deploys may.

Advertising and Conversion Tracking

We and our clients may use advertising cookies and conversion pixels from Google Ads, Meta, LinkedIn, Microsoft Advertising, and similar networks to measure ad performance and, where permitted, serve interest-based advertising. Where required, these vendors collect information subject to their own privacy policies.

Your Cookie Choices

Most browsers allow you to refuse or delete cookies through your browser settings. You can also control tracking preferences through browser-level Do Not Track and Global Privacy Control signals where supported. Disabling cookies may limit certain features of the Site.

5. How We Share Information

We share personal information only in the following circumstances:

• Service providers: We use vetted third-party vendors to host our Site, send email, manage forms, process payments, track calls, host files, manage customer relationships, and deliver analytics. These vendors are bound by contract to use information only to perform services for us.
• Advertising platforms: When we run campaigns for clients, limited information may be shared with ad networks such as Google, Meta, Microsoft, Yelp, and LinkedIn as part of campaign management and conversion tracking.
• Professional advisors: Our attorneys, accountants, auditors, and insurers when reasonably necessary.
• Business transfers: If we are involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to confidentiality protections.
• Legal and safety reasons: When we believe in good faith that disclosure is required by law, subpoena, court order, or to protect the rights, property, or safety of DDS Web Solutions, our clients, or others.
• With your consent: When you direct us to share information with a third party.

6. Healthcare and HIPAA Considerations

DDS Web Solutions is not a healthcare provider, health plan, or healthcare clearinghouse and is not itself a HIPAA covered entity. When we provide services to dental or medical practice clients that involve the creation, receipt, maintenance, or transmission of Protected Health Information (PHI) on their behalf, we act as a business associate and enter into a Business Associate Agreement (BAA) with that client before any PHI is exchanged.

The Site itself is an informational business website. We ask visitors not to submit Protected Health Information, patient medical details, or clinical information through our contact forms, chat, or email. If you need to discuss patient data as part of an engagement, we will direct you to secure channels and applicable BAA terms.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal, tax, accounting, and reporting obligations, to resolve disputes, and to enforce our agreements. When we no longer need personal information, we securely delete, anonymize, or archive it. Specific retention periods depend on the type of information and the context in which it was collected.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and destruction. These safeguards include encryption in transit, access controls, principle-of-least-privilege permissions, vendor due diligence, and employee training. No method of transmission over the internet or electronic storage is one hundred percent secure, and we cannot guarantee absolute security.

9. Your California Privacy Rights (CCPA and CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you the following rights, subject to certain exceptions:

• Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we have shared it.
• Right to delete: Request deletion of personal information we have collected from you, subject to legal exceptions.
• Right to correct: Request correction of inaccurate personal information.
• Right to opt out of sale or sharing: Direct us not to sell or share your personal information, including for cross-context behavioral advertising. DDS Web Solutions does not sell personal information for monetary consideration.
• Right to limit use of sensitive personal information: Request that we limit the use and disclosure of sensitive personal information to that which is necessary to perform the services you requested.
• Right to non-discrimination: We will not deny services, charge different prices, or provide a different level or quality of services because you exercised a privacy right.

To exercise these rights, email us at info@ddswebsolutions.com or call (415) 800-1127 with the subject line "California Privacy Request." We will verify your identity before responding, typically by confirming information we already hold about you. We will respond to verified requests within 45 days. If we need additional time, we will notify you of the reason and expected response date within the initial 45-day period. You may use an authorized agent to submit a request on your behalf, provided the agent can demonstrate written authorization.

California residents may also submit a "Do Not Sell or Share My Personal Information" request through our Do Not Sell My Personal Information page.

10. Children's Privacy

Our Site and services are directed to businesses and adults. We do not knowingly collect personal information from children under thirteen years of age. If we learn that we have collected personal information from a child under thirteen without verified parental consent, we will delete that information. If you believe a child has provided personal information to us, please contact us.

11. Third-Party Links and Services

The Site may contain links to third-party websites, products, and services, including our proprietary platforms SmileTrak, DentistForm, and ToothRank. These third parties have their own privacy policies. We are not responsible for the privacy practices of external websites. We encourage you to review the privacy policies of any third party before providing personal information.

12. Email Marketing and Communications

If you opt in to receive marketing emails from us, you may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will continue to send transactional and service-related messages, such as invoices and project updates, even if you opt out of marketing communications.

13. International Visitors

DDS Web Solutions is based in the United States. If you access the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, which may have different data protection laws than your country of residence. By using the Site, you consent to this transfer.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are material, we will provide a more prominent notice, such as a banner on the Site or an email to clients. Your continued use of the Site after changes become effective means you accept the revised Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you want to exercise any of the rights described above, contact us at: